Las Vegas– The 2021 NAB Show returns to Las Vegas, October 9-13. Masks are everywhere. You will need a COVID-19 vaccine confirmation to enter the door (sidebar, bottom). And the results of one-on-one life changes in the media industry over the past 18 months are fully visible.
After last year’s disruption, the National Broadcasters’ Association has the opportunity to help the industry answer pressing questions. How do you stand out in the ocean of content offerings? How do you go about making money on that content? What is the best way to evaluate what has worked and what has not happened over the past 18 months?
Think again of our approach
“This industry, like most, has had to reconsider its business approach and, in some cases, have to re-establish itself,” said Chris Brown, executive vice president and managing director of international relations and events for NAB. “This was undoubtedly a challenge, but it opened up new opportunities,” he said. “The overall dynamics of the industry have improved around the new media landscape,” he said. “The options are many and the demand for content has never been greater.”
So where do we go from here? To stay relevant, companies in this area need to rethink their attitude toward the customer and the product they offer. “Few can afford to stay on the main line,” Brown said.
The NAB Show will try to help participants highlight a way through a series of classes, exhibitions, tents and conferences.
As the world has changed, there are also logistics for this year’s show – Indoor Exhibitions to be held only in Central and North Halls, Outdoor Exhibitions at LVCC Silver Lot. NAB Radio Show and NAB SMTE (Sales and Management Television Exchange) will be held in Westgate.
So broadcasters may be asking – how much does the industry use what they learned when the epidemic closed – while working remotely and trying to expand this workflow into a sustainable and efficient system?
An industry insider and a frequent contributor to TV Tech said: Then, at the beginning of the COVID experience, news agencies added dozens — sometimes hundreds — of additional workflows outside of the traditional workplace to facilitate a truly end-to-end environment.
All of these changes have resulted in a few technological transitions: improved codec efficiency, hybrid cellular and Internet-based solutions, increased remote access and security over traditional ISP routes, increased mobile camera video reception, LTE or 5G connectivity, and more. “Many of these people, from time to time in the ministry or at work, should now be close to full-time service,” says the industry insider.
Impass on the stimuli
Recognizing this shift, NAB gathered around the 2021 adaptation theme. “The industry is no stranger to change, but this past year has taken the concept to a whole new level,” said NAB Brown.
Through the show floor and a series of educational presentations, NAB Show will focus on creators and other companies driving change. CineCentral, a new destination on the show floor, will showcase changes in pre-production, production and posting and see how content creators are using the new technology from VR to enhanced workflows.
Another new destination: Future Delivery: will have a floor theater focused on 5G, mobile supply, streaming, LEO satellite and other technologies that affect broadcasts and supplies.
The show provides participants with a 360-degree view of objects standing with a stream. By the middle of 2020, consumers were responding to a flurry of streaming content by cracking social plans and counting locks, content creators responded, offering less expensive subscriptions and exclusive content. Now, 18 months later, as subscriptions continue to grow, content creators are responding to new options such as special programs, packaged offers and VIP access.
According to Nelson, since May 2021, streaming use on all television stations has increased by 26 percent over time. Add a broadcast program to that pool and the stream combined is now about half the time for all TV shows. Brian Fuhur, senior vice president of Nelson’s production strategy, said that as product returns and new content enters the market, this will drive further dragging. Other estimates put the number of homes with streaming TVs at 33 percent by the end of the year.
OTT may seem stable, there is an internal industry industry, perhaps one exception – broadcasters are evaluating the competitive nature of streaming services in traditional “big four” networks, for example trying to reflect the model. Prepared by Disney +. He said other broadcast groups are making adjustments to meet changing needs.
In return, the streaming experience in the Central Hall lobby looks at connected TV advertising, video quality and content package strategies with more than 50 streaming video platforms and devices. “For the first time, the streaming experience will provide the full stream of presentations and presentations,” Brown said.
Many other technologies are expected to grow by 2022. New 5G applications are expected, as well as renewed focus on product transitions such as PCoIP, next-generation intercom products, and software-defined systems and cloud-based gaming products.
They are looking forward to effective ways to generate content to make the best use of other digital platforms. “What we want to explore more is an efficient workflow to streamline our video streams with appropriate SCTE indicators,” said David Burke, senior vice president and technology officer for Tigray Television. “[We want] On our digital platforms, cleanly mark the beginning, end and duration of all business breaks, especially during live or breaking news, in order to maximize revenue and revenue.
According to Brown, what makes this year exciting is that not only will we be able to meet together later, but there will be more opportunities.
“The industry is strong and ready for future great success,” he said. “Being together in the end will make everyone feel emotional and will represent an important milestone for everyone involved.” l
To register for the event, Visit nabshow.com.
Health and Safety at NAB Show
Chris Brown, executive vice president and managing director of international relations and events, told NAB that many applicants have shown strong interest in the NAB community.
But NAB is well aware of the health and safety risks associated with the COVID-19 Delta transmission, Brown said. In response, the association has developed a comprehensive, informed plan that prioritizes security and creates a productive environment.
In mid-August, the association announced that all participants and participants must provide proof of the CV-19 vaccine to enter the convention. However, participants are not required to wear a mask. On August 16, Nevada Governor Steve Sisolak announced that large indoor areas would be allowed to meet the state’s mask requirements as long as each home vaccine was vaccinated.
“This is the end. There are no other places in the country that are doing this, ”Sisolak told the Associated Press. I think a lot of people want to go to an event because they know that everyone will follow them when they walk on that stage or in that stadium.
NAB is currently being finalized A A series of protocols that enhance the safety of participants. According to Brown, the process includes consulting with health and safety experts, gathering feedback from various exhibitors and attendees, and reviewing safety measures recommended by national and local health authorities.