Las Vegas– The 2021 NAB Show returns to Las Vegas, October 9-13. Masks are everywhere. You will need a COVID-19 vaccine confirmation to enter the door (sidebar, bottom). And the results of one-on-one life changes in the media industry over the past 18 months are fully visible.

After last year’s disruption, the National Broadcasters’ Association has the opportunity to help the industry answer pressing questions. How do you stand out in the ocean of content offerings? How do you go about making money on that content? What is the best way to evaluate what has worked and what has not happened over the past 18 months?