Despite the changes in the digital revolution in recent years, journalism, journalists are embracing “new” roles and ways of thinking to better reach audiences and make their organizations more sustainable.

One of the new roles of journalists is to manage products in a way that “integrates business, audience and technology goals into journalistic ethics,” according to the News Production Alliance.

The NPA, created two years ago, is “building a support and working community for news producers.” He has partnered with the Knight Center for Journalism in the United States to provide free online education in support of Google News Initiative TV to help journalists around the world better understand and implement this role as professionals.

Massive Open Online Education (MOOC), Production Strategies for Journalism – Editor, Audience, Business and Technology It runs from August 23 to September 19, 2021 and teaches simultaneously in three different languages: Adriana Lassi (English), Mariano Blajaman (Spanish) and Patty Gomez (Portuguese).

Sign up now Study in English, Spanish or Portuguese.

“Product thinking can drastically change the way your newsroom works and prioritizes,” says Adrianana Lassi, an English course teacher. The fact that people in your newsroom focus on product thinking and management prepares your newsroom for the first presentation of stories and stories in new and creative ways.

During the four-week online course, students will learn tools and concepts to create and maintain sustainable information products.

Each lesson will be taken for a specific module and topic:

  1. How to use product thinking and efficient principles in daily newsroom activities.
  2. Identify the people and problems behind the products you are looking for, build hypotheses and design solutions.
  3. How to create a product vision, strategy and roadmap.
  4. Starting with prototype thinking and how to deliver the right product using feedback loops.

Lassie teaches lessons using video tutorials, readings and manuscripts, discussion forums and questions.

She will be joined by guest speakers, including Axia Product Manager Nia Johnson; Genesia Ting, User Experience Designer, and Brittany Heit, Project Manager at the Los Angeles Times.

“The guest speakers come from a variety of backgrounds and high-profile news outlets, and have a reputation for providing first-class products,” Latti said. “These women all have strong product management skills and provide case studies for successful newsroom products.

Lassie is a freelance journalist focused on audience engagement, social media platforms and technology. She is a professor of journalism at the University of Southern California, where she teaches best practices in product management and metrics, audience engagement, and community engagement. She has previously worked as an audience participant for the Axis and Los Angeles Times, and as a news assistant at the New York Times. She is currently a graduate student at Arizona State University’s Digital Audience Strategy Program.

“Google News Initiative TV is helping all digital news organizations thrive in the digital age. We are seeing a product as a discipline that will accelerate the digital transition of news outlets around the world and shorten the path to sustainability, ”said Marco Tulio Peres. , Brazil and Latin America Google News Lab Lead. “We are very pleased to be working with the Center for Journalism and the News Production Alliance in the United States. This course is a great opportunity to introduce thousands of journalists to product thinking and reach them. It started with the techniques that drive some of the world’s most successful news outlets.

This course is for UX / UI professionals interested in journalists, digital content creators, social media managers, media professionals and entrepreneurs, product managers and the media. However, it is open to anyone interested in product thinking.

Students need a computer with Internet access, as well as the ability to use Google Docs, Google spreadsheets, and Google Slides.

Like all Knight Center courses, this MOOC is asynchronous, meaning you can complete course activities on days and when you are better suited to your schedule. There are limits to what you can do.

Students who successfully complete the course requirements have the option of paying a US $ 30 administration fee to receive a certificate of completion in PDF format. The Equestrian Center will review the issues of students who need to waive that fee. No formal college credit is attached to the certificate.

“After this course, students will be more influential in their media organization, lining up different stakeholders and creating products that will better serve their readers,” Lasi said.

So if you choose English, Lassin, her guest speakers and journalists around the world Sign up here For this free online tutorial today! Or join our course Spanish Or Portuguese.