W3C has become one of the leading platforms for digital advertising companies to roll out online advertising marketing ideas. The process can be controversial because of all the overlapping interests, and Facebook has many critics.

“What I see is very vague,” said Lucaz Olegnik, an Internet researcher with W3C. In fact, from the comments section, we may ask if Facebook has a proper plan or action strategy. After Google, I fear it is an example of another great technology if it does not have a clear strategic vision about its strategies and endings. If not confusing, this is amazing. After all, this is a public event and everyone can see for themselves and draw conclusions.

Long-term horizon

In a recent phone interview, critics of Facebook Mood said that the idea of ​​”advanced technology” was misguided. It was the starting point for a blog post about the programs, and it is not an accurate description of how Facebook will handle future advertising.

“The post was not intended to address the privacy challenges facing the industry, and there is really no such thing as a victory for the board or anything like that,” Mood said. It was meant to politely point or share our direction, and is a long-term direction for the next two years.

Facebook is working on a number of steps, sometimes directly with brands, to try new ways to target and measure ads in ways that protect privacy. According to a Facebook spokesperson, Facebook has a close relationship with the World of Advertising Federation and works with the team on measurement programs that use privacy controls. Facebook is working with university researchers on dozens of initiatives to explore data mining methods using tools such as encryption and machine learning.

Still, the origins of other advertising and privacy groups show that Facebook, like Google, has a long way to go in building trust in its advertising giants. How the Internet has converted consumers into improved data, and the storm is trying to restore some privacy similarities to the web. Apple has established itself as a data watchdog by restricting the way developers and Internet advertising companies collect information from devices. In April, Apple will need a new agreement framework for apps, including Facebook, to get permission to track users of iOS iOS 14.5 software across the web. Without that agreement, it is more difficult for brands and advertising platforms to understand when a consumer sees an ad online and acts like a purchase.

Apple iPhone changes have been reported among Facebook advertisers who are unable to effectively link sales to social media.

“Facebook is not accurate,” said a Facebook marketing partner who spoke on condition of anonymity. They are working hard to adjust and make their ads more effective.

Lift scale is one of the keys to Facebook’s “Personally Improved Technology” proposal. Facebook is conducting a self-measurement test to retrieve anonymous information about those who have seen the ad and are associated with encrypted data, which means it will interfere with the origin of the data. Facebook measures the results of the ads using a group-based approach similar to what Google is trying to do with the privacy sandbox program. Google is testing FLOC-Federated Cohorts – theoretically based on the common interests of Chrome browser users to target ads to consumer pools that cannot be tracked individually. When it comes to tearing down old advertising channels and building new ones, it’s important to criticize Google for not including affected publishers and advertising tech companies.

Warehouse condition

Facebook is narrowing itself down more than any other web to create a platform that strictly controls incoming and outgoing data flow. One notable change is the e-commerce development Facebook, where many retailers sell directly on Facebook and Instagram. Last year, Facebook created a leading digital store. With more marketing on the platform, Facebook user information will increase, and that will help inform the target audience.

The closure of Facebook has some negative aspects for some marketers, who have to deal with the lack of visibility in the social network. According to partners, Facebook is already shutting down how much it analyzes the demographics of consumers associated with ads. Without granular information from Facebook, markets will not be able to reliably compare how the ads work with other parts of their ads.

“Consumer Experience Management Platform, which works with consumer information, restricts Facebook because you don’t understand other media that you buy,” said Gary Bavaro, chief marketing officer of Merkek. We have a blind spot with a walled garden.

“Amazon, Facebook, Google and each publisher will basically have their own wall garden,” said Chris Comstock, chief data officer at Clavin, a data and marketing software company.

The project to maintain the scale is crucial for Facebook, as advertisers typically flock to platforms that can prove their worth, one of Facebook’s strongest bosses. Apple’s changes to information are a wake-up call.

“The connection between this work and Apple is there,” says Facebook mood. “IOS 14 requires login permission to share third party information. We see it as a continuing and expanding trend. Therefore, it is important that we are able to produce high performance and related advertising that enhances privacy.