Digital transformation has always been closely linked to information. In fact, one of the first steps in the path to digital transition is to control information and remove barriers to business use. But while technology leaders are paying lip service by recognizing them as assets within their organization, they must first understand and support the potential for change in order to get the best information.

At the heart of this promise of change is a solid foundation of information. But not every organization needs to immediately implement advanced analytics capabilities to serve its customers or improve workflows – and many organizations are not ready for this. Instead, organizations that want to prioritize and be truly information-intensive can still make great strides in a more measurable approach.