The growth of e-commerce business can be summed up in two words: digital marketing. Companies are placing their ads in the spotlight – Instagram, Facebook, YouTube, TikTok, Pinterest and other platforms. Brands with effective social media campaigns are seeing major returns. You need more than good products to see the speed of revenue from digital advertising. Many startups are unable to create their own ads or analyze their metrics to reach their target population structure.

If you are starting or struggling to create an effective campaign, here are 5 tips to increase revenue from digital marketing.

Use related content

Gone are the days when companies needed huge marketing dollars to produce advertising campaigns. Today’s social media seems less like cinema TV ads, and more like organic content can be created by anyone with an iPhone and basic editing software. Large and small businesses are uploading customer or influential testimonial videos or videos from their phones, adding subtitles, music and uploading content as advertisements. When done correctly, this approach translates into customer findings.

Try different creative resources to find out how your audience will react. Social media algorithms support video, so that’s a good place. Include subtitles when most users see audio.

Social media has changed the way consumers talk and respond. User-driven trends are here to stay, so keep up to date with current trends for content consumers to respond to. And a viral trend on one platform (consider launching TikTok videos on screen) to all social media channels.

Start small

The last thing you want to do is go in and spend a lot of time on an ad that doesn’t work. First, identify your potential customers through market research, surveys and Facebook or Instagram ads. Improve your advertising costs with ROAS instead of CPA (cost per purchase), CPC (cost per click) and others, as it is often the most significant measure for your business. If your website is user-friendly, the ads are compelling and demographic, and sales will come.

Hire right

Two things can happen when startups contact digital agencies. They usually charge at least $ 5 a month (excluding the advertising budget) and cannot move forward. Or they hire an agency to reduce costs in other departments and there is little or no growth in sales. There are large agencies that specialize and offer flexible pricing, but new businesses need to be more diligent, especially when the flow of money is tight.

If you want to export, find someone who can help your industry. Choosing a marketable pharmaceutical marketer, but your industry does not give you a critical understanding of the behavior and trends of your specific audience.

Take the time to interview potential companies or individuals to find the right fit for your industry, product, and customer. Call or email current or past customer references to see how they work within a specific budget and time frame.

As the job market changes, more and more entrepreneurs are looking for new customers. If working with a freelancer is the best option for you, look for experts on LinkedIn and Upwork to find the right candidate.

You can learn more about digital marketing by watching videos and watching online courses, but consider hiring someone more costly. An expert person or team allows you to focus and grow other areas of your business.

Get involved

Deployment does not mean total surrender. You know your business better than anyone and your vision for your product. When you bring in a new person or company to help with marketing and advertising, be clear about the tone, feeling and beauty you are looking for, but be open-minded and willing to try new concepts and ideas. Remember, it is okay to say “no” to suggestions that are not in line with your vision. Even if you hire someone for professionalism, you always have the final say in what is going on and what is not.

The founders of our companies participate in the review process required to achieve the right vision and visual beauty for their products. Along with this comes a lot of cooperation between my team and the founder. While creative chemistry is important among us, I believe communication is key to creating a realistic marketing strategy, ”said Msiti Lam, social media manager.

Have an optimized website

Startups often cut corners on their website to save money, unaware that their site needs to be fully optimized for desktop and mobile devices. Most consumers decide to stay or leave a site for the first 3 seconds. Your product or service needs to be clear about the images you are interested in and for you to get involved. It is important to have a general understanding of how a CEO works (search engine guide is easy to follow to understand SEO) and to hire a specialist in Google optimization.

Our analysis shows that 60% of our traffic comes from mobile and 78% of our revenue comes from desktop. We created additional call-to-action buttons, divided our products into simple and fast browsing categories, and included customer reviews directly under our products. We’ve also found that the look of our website is shrinking, so we’re changing that, ”says Julia Brogley, co-founder of Brogley Box.

If you are currently selling or preparing to launch a product or service, the most effective tool for measuring your online sales is through digital marketing. Look at the ads and content posted by your competitors or companies in your industry to see what is resonating and what is not. When reviewing their content, Read the comments. The most valuable insight comes from consumers. If your ROI is positive when you start advertising, increase your advertising costs on better performance advertising.

First of all, trying ads, finding the right agency or job seeker, and finding out what works is a mistake and a mistake. When you find the right formula for your organization, double it and reap the rewards.