1. Commercial Group – Veteran Leaders or Startup Executives?

Many startups build highly skilled and experienced leadership teams from large pharmaceutical companies.

The key to building a high-performance team is to consider the skills that the company needs internally from outside sources: think more about the “leaders” who are small and a mix of small and large companies. Experiences. As they move toward the ultimate goal, they will be able to apply the lessons learned in the larger organization. Avoid the idea that a good candidate should already be a medical professional. The diversity of backgrounds and medical practices typically lead to innovative solutions.

2. Leadership – Does good science sell itself?

Often, we find talented scientists, researchers, or inventors. At the end of the day, the beginning is to bring products to market, and in today’s complex market, good science is not enough.

When moving from Level 2 to Level 3, it is best to take the lead. This does not mean that a company will make great scientific progress, but it will prioritize the business knowledge needed to build and implement a successful product marketing strategy. Successfully, the founder is able to fund a scientific search for his original vision and mission for the company.

3. Market – What is the real market opportunity?

True creativity is often the solution to problems that are not well understood or documented. This means that a product is entering a market that has never been marketed before. The Chief Operating Officers (CCOs) working in undisclosed waters must force themselves to build a market assessment today and remember market assumptions. Such a document announces and directs future strategic planning and can be used to define and respond to market requirements such as clinical evidence, packaging and messaging strategies. Applying the experience of other markets, especially in unstructured markets, helps to plan a business strategic course.

4. Sales – Are personal relationships important in the digital age?

During the COVID-19 epidemic, virtual sales entered high gear. This way of selling has helped many organizations maintain their ability to engage customers at all levels. Virtual Participation There is no doubt about staying here, but relationships are still important. CSOs should not see the power of selling in person. Customer relationships are built on time and in-person participation facilitates this growth. Such activities also allow for the participation of the general medical team, which is more important to meet the needs of the patient than the general health care professional. Contacting clients face-to-face to see their descriptions and body language helps determine the appropriate balance on how to best engage with them in a meaningful way.

5. Reaching Patients – Do DTTV Ads Help Launch?

Who doesn’t want to record a TV ad? While it can be fun, decision makers should first evaluate whether the product is truly meaningful. DTV TV advertising can seem effective, especially for small businesses trying to get the word out; However, it is also expensive to produce advertisements and submit them to the FDA for review, as well as to purchase the media placements needed to quell the competition. In today’s world, there are more sophisticated digital solutions.

If your heart is set on DTC TV, identify the key market share performance to agree with the decision point – the point where you evaluate whether DTC TV is right for the brand. For example, when the product has a fair share of the market without DTC TV or the brand exceeds certain financial standards.

6. Board of Directors – How to better engage and use the board?

Just as a company moves from a medical company to a business, the board of directors must improve over time. Large boards see themselves as partners and advocates. When special support is needed for problem solving, they ask good questions, offer pressure testing ideas, suggest alternative solutions, and introduce introductions to contacts and former colleagues. The more diversity on the board, the more practical and supportive the organization can be. Every start-up business needs real business expertise on the board so that it does not waste time in order to better support fruitful business talks and spend time on business basics.

7. American Market – To build or not to build?

If a company succeeds in one market, it seems reasonable to expect that it will replicate that success in another market. However, before taking such a big step, it is important to understand the potential obstacles. Each market is different and offers unique opportunities and challenges that could jeopardize the overall success of a product. For example, the treatment algorithms employed in Europe for many diseases are different from those used in the United States, the way in which a specialist can be seen may be different, and the coverage and return policies may be more complex to name a few.

Partners on the ground are needed to assess market opportunities, accelerate the company’s ability to exist, and plan for future success.

8. Business Outcomes: Is This a Billion Dollar Market Opportunity?

Statements about market size should be based on real-time and empirical analysis. This does not mean that a company must order a $ 750,000 forecast practice, but that it must implement a logical and thoughtful approach to market size and opportunity estimates.

Understanding how to use it is a key part of determining a company’s estimated market size and product strategy. Maps show how the patient base based on class and product selection and product complement is reduced from baseline, evaluation and testing time. This information not only highlights drivers and barriers to product use, but also helps identify key pointers that leaders can intervene in influencing decisions.

9. Strategists – Not all consultants are the same

Leaders need business partners who are in the same situation to increase their effectiveness and readiness. Experienced consultants, including in-house pharmacies and startup biotech companies, will understand the type of support a team needs and when it will be needed as the organization grows. Compressed time constraints and high pressure conditions make executives ideal partners. Not only do they understand the big picture quickly, but they are also willing to roll their hands and get into the weeds on your behalf.

10. Marketing Development Strategy – Isn’t it another way to say marketing?

Marketing Marketing marketing puzzle is only one part of the puzzle. The market development strategy is the result of how business insights from different areas of work come together to define four to five product objectives that leaders will achieve when they start. It describes what you know about the market today and how to get started safely and successfully when you start.


  1. https://www.lek.com/insights/ei/biopharma-launch-trends-lessons-learned-leks-launch-monitor

Vicky Morgan And Sarah Merchant, A female-owned pharmaceutical and biotech product business consulting firm, New Views, Inc.