Let’s look at marketing strategies.
When you talk about word strategy in general, and put the word marketing first, the combination can call for different insights.
Many companies working in branding, PR, digital, storytelling and marketing say they have a marketing strategy.
In many cases, that is an incorrect statement.
Marketing strategies do not determine when and where something will be posted on social media. Marketing strategy is not knowing what to put on video.
Marketing Strategy is not coming up on the landing page. It is not a matter of knowing something that is especially tied to the leading generation.
Those are all important, and they are often systematic.
Marketing strategy is about creating and capturing value for what your company does.
It’s about creating and maintaining the value that your customers or clients want and need.
When someone says I do social media and I do marketing marketing, they don’t really talk about marketing strategy.
Many digital companies do not really talk about marketing strategies. They are not big branding agencies. So, who?
I don’t think I’m just talking about MASSolutions.
Marketing strategy involves clearly deciding who your real customers are. People often say, “Well, this is 20% of our business and 50% of our business,” and they don’t even dig their own data to understand their current customers exactly, that is, gold. .
Marketing strategy also involves deciding who your customers should be, deciding who those potential customers are.
Those are two different things, knowing exactly who your customers are today and deciding who they should be.
And that’s not all some people do. Real marketing strategy, and real personalities, and real division, and real digging, consider four, five, six variables about your current customers.
It is about bringing real information to you, because again, marketing strategy is to create and capture value for your company that your customers want and need.
The first step is to clearly identify your target audience and then find out what they really think about marketing insights. Recognize what you learned about those target markets, find out who they are and who they are today, get market insights from those target markets, ask questions, listen, observe, understand their customer experience.
Marketing strategy involves taking all of that and making innovative ways to improve or improve your existing offerings to make it clear that those customers have created and retained the value they want and need.
Improve, enhance and transform your product or service offerings based on what you have learned from real-world marketing and market insights, telling you what your target audience really thinks, feels, wants and needs.
Once you have done this and modified your product to give them when and where they want it, it should be at a price they are willing to pay.
Pricing is part of the marketing strategy. That little digital company that wants to post on Facebook doesn’t think about it, but Bay and Company, Mac-Kinsey, Boston Consulting Team and MASSolutions do it, because the marketing strategy involves cost.
Then, the next part is telling them the way he tells them over and over again, because fables have the power to drive change because fables are not just fables.
That’s part of it, but there is a story for E, a trade for a worker. There is also a leadership story.
When leaders can communicate that power to their employees, their leadership team, their stakeholders, to their referral sources, to their influence centers, they lose many opportunities to tell stories.
References is another type of myth from a reference source. When you look at these, you have a leadership story.
You have a B story to tell. You have a referral source. These blend in with all the different types of stories that you don’t have in any of the BS stories that you don’t have.
And that will be part of marketing strategies – this is the marketing strategy of how to make those stories work using behavioral science to drive creative art.
Author and marketer Dave Mastovich has helped companies change their messaging and improve their breeding ROI for decades. He is the Founder and CEO of MASSolutions, the host of No BS Marketing Podcast and the author of “Go Where You Want to Go in Marketing, Business and History”. His blog, “Easy Reading” Featured by more than 50 media outlets with over 1 million readers.
Author and marketing follower Dave Mastovich has helped companies change their messaging and improve their market ROI for decades. He is the founder and general manager of MASSolutions, the host of No BS Marketing Podcast and the author of the book you want to go through in marketing, sales and storytelling. His blog light has been featured in more than 50 media outlets with over 1 million readers.
Author and marketer Dave Mastovich has helped companies change their messaging and improve their market ROI for decades. He is the founder and general manager of MASSolutions, the host of No BS Marketing Podcast and the author of the book you want to go through in marketing, sales and storytelling. His blog light has been featured in more than 50 media outlets with over 1 million readers.