Man reading a newspaper.


Photo: Light Light Studios

Hootsuite, a social media management provider, has announced a $ 48 million acquisition of Montreal-based chat AI. Heyday brands are designed to provide personalized customer experiences through messaging. Heide’s enterprise-level customer messaging platform integrates with ecommerce platforms and plans to provide personalized customer experiences through chat and video.

Steve Desjarlais, co-founder of Heyday, said the Heide forum will complement Hootsuite by connecting the gap between physical and digital production experiences by developing social and messaging channels as a customer journey.

According to Krchbaz, Hotsuit has made 14 purchases and received nearly $ 300 million in funding. The last purchase came in January – Sparkentral, a digital customer engagement provider.

With other customer experience and digital marketing software news …

FullStory raises $ 100M Series D

FullStory, which provides digital experience thinking software (DXI), has announced a $ 103 million growth capital. The over-the-top series is led by Permira Development Fund and includes the participation of all existing institutional investors, including Cleaner Perkins, GV, Stripes, Dell Technologies Capital, Sales Power Venture and Glein Cap.

The money will be used to expand the FullStory business globally and to develop a DXI platform designed to help companies build better digital products and experiences on the web and mobile channels. And marketing teams.

Wildfire systems raise $ 15 million in series A

Wildfire Systems, a financial technology platform that powers rewards and loyalty programs, has announced a $ 15 million investment in a series of investments by TIT Capital and QED Investors. New investors include B Capital, the George Kaiser Foundation and Daher Capital, including Investors Capital, Bonfire Fire Venture, Monschot Capital and BM Venture.

Wildfire provides financial support for the expansion of the new White Label Revenue Generation Platform, designed to enable business partners to pursue social business, rewards, and refunds.

Wildfire helps partners on vertical lines such as financial institutions, search engines, browsers, reward services, telecom providers and equipment. Wild Fire Founder and CEO Jordan Glazier is a former eBay executive who also served as CEO of Eventful, a digital service that connects consumers with entertainment and local events at 2014 CBS.

HubSpot Names New CEO

HubSpot, the provider of digital customer experience software, has named Yamin Rangan as its new CEO. Co-founder and current General Manager Brian Holigan will take on the role of Executive Chairman. Rangan previously served as HubSpot’s chief customer officer. She will become CEO of HubSpot on September 7.

“When we hired Yaminin, we were hiring an incredibly effective executive, with key roles in the company to control our business,” he said. One day she came and made our company better, and while I was out she led the company with open, compassionate and unique results. She has proven to be a leader in HubSpot, and I look forward to working with her for many years to come as the new CEO.

Haligan spent 15 years as the CEO of HubSpot. Cambridge, Mass. – A company founded in collaboration with current technology officer Darmash Shah.

Yamini joined HubSpot in 2020 as chief customer officer. She previously had roles in Dropbox, Workday and SAP. Working closely with Shah, she oversees day-to-day operations from HubSpot, managing board meetings, HubSpot revenue calls and key recruitment and growth initiatives.

As Executive Chair, Holigan is closely involved in production, partnering and long-term strategy.

Aptos hires Thilo Freund as CEO EMEA

ATAE has announced the appointment of ETA CEO, Retail Technology Solutions. In this role, Friend oversees the sale of aptos in the region, solutions consulting, professional services and software delivery teams.

He reports to Aptos President and COO Steve Towe. He will follow in the footsteps of David Bartholomew, Terry Gerageti and Carty Man, as well as Jeremy Grunzweig, former US General Manager in 2021.

Prior to Aptos, Friend served as senior vice president of sales at GK Software SE for the retail software provider. He has also held a number of leadership roles in MICROS Systems (now Oracle), including serving as Managing Director for Retail in Central Europe.

ConsenSys partners with LivePerson

ConsenSys, a blockchain technology company, is partnering with speech AI provider LivePerson to provide chat AI support for blockchain and crypto communities, starting with wallet MetaMask users. Users expect to experience the new customer experience in November.

ConsenSys currently supports Meta Mask on a number of channels such as Ticket, Community, Twitter and Decor. This partnership with LivePerson provides users with the option to start iI-supported support chat and access educational information. All existing support options remain the same.

Amazon releases call analytics to duplicate

Amazon has announced a new feature called Call Analytics that allows users to extract insights from customer conversations through API calls.

Amazon Copy Copy Call Analytics is a new addition to Text Copy and AWS Contact Center Intelligence. Based on Automated Speech Recognition implemented in Transcript, call analytics translates into NLP’s specialized natural language processing capabilities for customer calls and is optimized to provide call transcripts and practical insights.

With API Call, developers can now add call analytics to any application and build API routes and extract customer insights from conversations without having to train custom ML models.

Nice CXone launches SmartAssist

Nice has announced the launch of Amelia’s CXone SmartAssist, a chat AI solution for customer service. This combination combines NICE CXone analytics capabilities, data and knowledge with Amelia chat AI technology.

Facilitates NICE Enlighten AI and CXone Advanced Digital Skills, built-in advanced chat AI, CXone SmartAssist decisions and learning in customer interaction. The solution allows users to design their own custom-assisted virtual assistants for usage issues that may provide suggestions and guidance.

Terminus will launch the next generation of Native ABM discussion solutions

Terminus, an account-based marketer, has launched next-generation Terminus Chat experiences. This will build on the acquisition of Rumble in 2020.

Allows users to post real-time, tag-based conversations in the forum at the buyer’s interest. Users can link the target audience directly to the most appropriate representative at the target level. It also collects information from visitors, initiates sales automation for future and customers, and caters to incoming traffic.

The active campaign launches an accelerated development program

Customer Experience has introduced a new partner program that provides automated solutions. The first acceleration program includes additional investment in promotional benefits for implementation partners. This follows the latest announcement that will enable app developers to create new integrations with the ActiveCampaign CXA platform.

Some of the partners in the opening group include:

  • Asana, Project Management
  • Attention, SMS
  • Event Writing, Event Management
  • Prestashop, ecommerce
  • Cindoso, direct letter
  • Squarespace, website building
  • Zoom, virtual meetings