- The city of Partis will expand its market to other areas such as HVC, sanitation, water treatment, technical supplies and housing.
- Responsible for Market Innovation – Red Lightning Group – Responsible for Market Innovation – In 2020, it was set up to accelerate its innovation, both internally and externally.
- Marketplace is available through the Parts Town website as well as the company’s mobile app and includes technology from Mirakl and Mixed ERP.
The Ports City Marketplace is officially launching its e-commerce market in September and is firing on all cylinders, but it was launched in 2019 when it launched its marketing strategy.
The new e-commerce platform – accessible through the Parts Town mobile app and through partstown.com/marketplace – provides one-on-one marketing experience for the original grocery store parts as well as products in a variety of new categories. Instead of finding parts and equipment to make local choices or jumping into the car instead of jumping into multiple websites, customers now have access to Parts Town vendors where their products are delivered directly to them through the marketplace.
Addison, Illinois-based Classes The initiative to launch a one-hour local market initiative, which allows the city to take one-hour local units from independent service companies, began developing its investment in market concepts two years ago. Marketplace is an online extension of rooms in the city. However, sellers in different parts of the city and in the market are different – the former is local, the latter can be anywhere.
The Red Lightning Group, which launched last year to accelerate innovation in the food service industry and other vertical approaches, is a marketplace. The marketplace was built using a cloud-based e-commerce software platform from Micrael, but the strategy, development, sales acquisition and other components are controlled by an internal team, said Emmanuel Delgado, senior vice president and general manager of the Red Lightning Group. . To create a marketplace, Miracle Technology has merged with Part City City Hybrid ERP and Port City City’s existing e-commerce station.
In addition to food service parts and products, the marketplace is home to HIV. Provides cleaning services, water purification, technical supplies and utilities from nearby market segments and other related products. The marketplace currently includes more than 23,000 residential appliances from brands such as Weir Pool and Fridgeyard and more than 6,000 sanitary and hygienic products.
A.D. Founded in 1987, Parts Town prides itself on its true history of delivering original original products to its customers and at the B2B distributor. Two goals for Ports City Marketplace are to improve the supply chain and increase sales of genuine original components. As one of the first eight employees, Delgado saw the city’s hockey revenues grow at an estimated $ 3 million a year in the early days of its establishment as a distributor of restaurant equipment at local service companies. Billion.
When the Red Lightning team first worked with Ports City’s internal staff, Delgado said it planned to expand its staff to 17 employees from other sectors, such as B2C, to help drive innovation. “Parts are always about development, innovation and technology,” Delgado said. However, we decided to start a new division so that we could have a group of people focused on that.
The growing group has been tasked with strategy, development, vendor acquisition and other market development components, Delgado said. “Vendors can add their products, supplies or stocks to the Miracle Platform in a variety of ways,” says Delgado. “It is going to supply the available goods in stock, and the price will be displayed on our sites.
“When an order is placed, that order is sent directly to the seller, and they can either go to Miracle manually to execute that order, or they can build an API in their system. Miracle controls a lot of work from the seller to get that order and carry out that order.
Nuts and bolts
While some B2B distributors have moved from one vendor to an Amazon-like marketplace to attract new customers, that was not the starting point for the party city.
According to Delgado, the Ports City market has been able to attract customers such as HVC. , As a result of the demand for cleaners, water purifiers, technical supplies and utilities to rise to new heights. For the new vertical approaches, parts City and Red Lightning Team are providing the infrastructure and knowledge to vendors near the main food service units and products.
One of the main concerns of the e-commerce marketer is that the pricing is in the hands of the sellers, which can lead to lower pricing. This is not a party issue, as sellers enter the territory with their own prices.
For Ports City Marketplace, Miracle also handles commission rates and product allocation between local cities and vendors. Marketplace is also a way to provide digital tools and e-commerce capabilities to vendors and B2B customers without having to build and grow on their own.
A tool for other B2B companies
Marketplace “allows us to make some difference by trying to be more unique and help B2B customers buy the parts they want,” Delgado said. “Today there are many B2B businesses looking for ways to engage digitally. Most businesses do not have a site or digital strategy. ”
According to Delgado, supplying e-commerce market infrastructure and digital equipment is half the battle. “We can be a tool for other B2B companies trying to get into digital space with very little investment and risk,” she said. “The most expensive part is driving that traffic.
“We have a customer base. That’s why we focus on the products that our existing customers use. We also have the ability to drive traffic and our e-commerce and app capabilities.
Lost to (physical) market
Interestingly, the brick-and-mortar initiative units used the e-commerce market step by step in the city. A.D. With the 2019 concept, rooms will be able to take one hour local units in the city from free service companies. Classes City is using Classes In Town as an extension of its network network in partnership with local stock sellers instead of opening its own branch.
“We had a smooth start in early January 2020,” Delgado said. We wanted to learn and filter, so we started with just a handful of vendors because there was an epidemic. By the end of the year we had a dozen or so vendors, and now we have 88 for the party city model. ”
While Classes holds more than $ 150 million in inventory for its core customers, Classes holds the most important components for customer service in urban areas.
“This was the first use of the market, and it was to meet the very needs of the industry. Pick up classes within an hour of the same day, ”said Delgado. “It also helps our service partners. For example, we have received information from many of our partners and found that 87% of the customers who order a party in the city are new customers to that service company.
If they are able to move some of their customers who have come to take advantage of the potential for future service, this is also a tool for the next generation.
As part of its innovative heritage, Part Towers launched PartSPIN. Launched in 2013. Field.
“We are the first to create an e-commerce platform for our industry,” Delgado said. “We created an app and launched an app in 2010, which was a great addition to the B2B space.
We have this Original Equipment Manufacturer for OCM to help guide our customers and make sure they are genuine original parts.
In August, Parts City announced the launch of a new device that integrates and streamlines the entire procurement process. A tool called PartsPath is designed to save significant time and money for service providers.
PartsPath allows users to automatically purchase purchases, credentials, and AP receipts in three steps without releasing their Devware Field Service Management software.
“Many service companies in our industry use the operating system,” said Delgado. It also serves some of the HIV industry. This will help make things easier for existing customers on the Davisware platform, but also for new customers on Davisware or newer city customers. It also helps to spread HIV.
Shipping for market place
As part of its marketing strategy, last year it hired Martin Rohden as president of Ports Town International. Rohde was previously the general manager of Amazon Business Services, and had a career in e-commerce at Howlett Packard Enterprises.
“This is another big thing for markets, they can be a tool for other initiatives that we have, and they can really be a tool for global expansion,” said Delgado. For the next year or the next 18 months, most of our focus will be on our marketing strategy, such as adding more product categories, adding services, and more functionality.
Additional functionality may include the ability to request large amounts of customers or add a variety of products. While Delgado could not find more detail on the Parto City Roadmap, creativity is still at the heart of those efforts.
“We ask ourselves to keep innovating for our industry,” she says. “We don’t just invent. We are not just looking for new bells and whistles.
“We create and build technology to help solve problems or make our customers and industries more efficient. He is something we have always done and are still doing, but we can accelerate even more with the Red Lightning team assigned to him. ”