If you are planning to start a part-time job at home, it is important to fully embrace the digital revolution.

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That means creating a strong digital marketing strategy to stay connected to your target market, drive new business leaders and consolidate your power in your nest.

Here are five ways to do this

Number 1 – Understand your audience

If you understand your audience correctly – any of your customers – the effectiveness of any digital marketing strategy will increase dramatically. Generation Z, millennials, Gen Xers and boomers often see the world with different lenses, have different priorities and values ​​and use different means of communication.

To better understand your audience, find out where your potential customers hang out online and go there.

The whole idea is engaging with your customers, learning how they think, how they talk, what they value and how you value them.

Find out which social media influence you follow. See if you are from any particular community on the Reddit social media platform.

You may want to post surveys on digital services such as Surveymonkey to learn more about what your potential customers want and need. And you can track engagement with your business and analyze customer data with Google Analytics.

The whole idea is to engage with your customers, learn how they think, how they talk, what they value and how you value them.

Number 2 – Use search engine optimization

Search Engine Optimization (SEO) is the practice of making your digital content easily accessible by search engines like Google.

For example, if you go into the “Digital Marketing Strategies to Start a Business” bar in the search bar, Google will filter the huge index of content to bring you the most important and respected information.

Lastly, EEO is one of the most cost-effective marketing strategies to bring you targeted traffic. Customers in this way are really interested in your product, information or service.

In addition, since only legitimate businesses appear in search results, the CEO can help you build your brand awareness and trust in users.

SEO is constantly changing. More recently, it has moved to larger, more popular sites, known as “backlinks.” When you get these backlinks, your site will get a higher ranking. And now, in what are called “citations,” Google will increase your power when your product is mentioned by social media influencers.

Check out digital tools like Google Trends to find out which searches are being featured. The public can answer any questions you may have about a topic. And Talkwalker Alerts allow you to browse the Internet for content related to your nest.

Do not be afraid. If you consistently create content that is relevant to your audience’s needs and contains actionable, recognizable information, you’re already halfway there.

Payments for billboard space and magazine ads are coming to an end. These days, the barrier to advertising is incredibly low. All you need are some social media accounts. Given that the average price per click is only $ 0.33 and thousands of impressions are only $ 7.19 on Facebook, this is an easy way to drive leads and sales. This may seem relatively small, but it still moves the needle to new companies.

Number 3 – Get involved on social media

“Social media has played an important role in the evolution of our business,” said Mark Dorman, president of Maron Insurance, which sells business and private coverage in Maryland and Washington, DC. As an organization, we are very active on Facebook and use this platform to provide value-added content and connect with our 5,000-plus customers.

In recent years, social media has become an undesirable asset to any digital marketing strategy. You can use it to do customer research before you start your business. And once your business is complete and you can use it to engage with your customers and distribute content and product information.

Social media platforms allow instant interaction, customer feedback and small businesses to create unique and real voices for their products.

To use them, first identify the social media channels your audience is using. Trying to be successful on every channel can be overwhelming.

These tools can help you plan and implement your social media marketing strategy:

  • Buzusumo – In particular, nests are used to find influencers, monitor competitors, and study emerging topics and keywords.
  • Missinglettr – Want to focus on creating blog content to attract customers? Missinglettr will automatically automate your digital marketing strategy by scraping your blog posts and using them to create months-long social media posts.
  • Hotspot – This service is great if you are tired of skipping between all your social media accounts. Hootsuite instead lets you view and manage multiple social media accounts on one easy-to-navigate dashboard.

Number 4 – Create content for each of your buyer’s travel stages

Someone who wants a recipe for Thanksgiving may not have to buy your cookbook. But if you offer them solid content in advance, they can come back for more recipes and eventually become a regular customer.

Blogging and social media are great ways to capture new, potential customers in the “awareness” stage of their customer journey. Here, you can start by valuing and building trust by answering common questions.

The best videos for small businesses are 30 to 60 seconds customer testimonials or product lessons.

Once the customer trusts you to return for more information or entertainment, you can start offering more content in the form of free newsletters and e-books instead of their email address. Then you can start shipping products without seeming to be pushing.

No. 5 Video, Video, Video

People are interested in watching videos online or on their smartphones. Since January 2020, Facebook’s live video viewership has increased by 50%. And according to a social media survey, “video ads are the number one way for customers to buy a product and buy it.”

One reason: Video is much easier to use than written content.

The best videos for small businesses are 30 to 60 seconds customer testimonials or product lessons. Because people like to buy from people, these formats connect with the audience. In addition, when you allow previous customers to share their experiences, they believe and trust how the service or product works.

A camera or computer is enough to start making videos for your business. On its website, Digital Marketing Consultant Shan Barker has a list of the best video marketing tools to help you get started.

Editor’s note: This article is part of a series of initiatives by the Richard A Schulze Family Foundation and EX, Entrepreneur and Innovation Exchange.

Dr. Chanel