3 Effective Marketing Strategies For Selling Digital Products Online

July 29, 2020

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In the modern online world, selling digital goods and starting an online education sector has never been easier. According to research and markets, the online education industry is set to become a $ 325 billion industry by 2025 and will grow by $ 187.877 billion by 2019.

Not only do we live in an instant gratification economy where we want to get to our doorstep right away (or through our email inbox), but we also demand environmental freedom from both parties, consumers and businesses. .

Consumers are buying more and more digital items, such as membership sites, ebooks, audio books, digital courses or live courses and lessons, videos, songs, designs, photographs, templates, apps, editors or worksheets. There are literally hundreds of digital product options you can add to your product collection.

Related: How to Improve Online Learning (and Increase Student Engagement)

There are countless benefits to selling digital products online. For example, the start-up barrier is very low, digital goods are generally low maintenance, you have complete creative freedom and digital products have great flexibility.

Here are three great tips and marketing strategies on how to best promote and sell digital products to get the most out of your listing.

1. Online meetings

Online events and online meetings have become a very popular and important marketing channel in the last few months. Many events and conferences have been violently canceled, and smart businesses have shifted their events online.

Virtual meetings are generally held within one to 10 days, and attendees can briefly view expert interviews and presentations for free. Often, online meetings are too crowded, with so many speakers present every day, so crowded that they don’t even have time to eat all the content at once.

The hosts then offer one or more sales to the audience, so they can buy the footage together and watch it on their own time.

You can host an online conference on any topic and you do not need to be an expert on the specific topic you represent. If you or your speakers have additional digital products such as online courses or e-books to appeal to the buyer, then this will increase the chances of higher sales. The bonus does not cost you or the course creator any more money.

Related – How to get six figures from a virtual meeting

2. Online Challenges

Online challenges, especially five-day challenges, have become popular with online merchants. The online challenge involves a series of videos that are often viewed by attendees and related to “homework”. According to Yahoo Finance, a one-minute video is worth 1.8 million words. So, watching you on video every day, especially when it is live and interacting with your audience, will greatly increase your faith.

A Challenge will help your ideal customer model start something like a draft for their next online course or for the next book promotion program. In this way your end-of-sale (in this case, how to create your online course or how to write your first e-book can be a complete program or course) will be much easier because the promises are already made. Work and be motivated to continue with Him.

The most effective challenges usually last between three and five days, because this is a healthy time for people to go about their daily activities. Most marketers run low-cost and high-profile contests on Facebook. According to Hotsuit, Facebook is the third most visited website and has become a popular platform for implementing and marketing challenges.


3. Membership sites and online learning forums

Membership sites and online learning platforms are another great but indirect way to sell digital products. Or you can build your own e-learning platform where you can sell your digital products or sell digital products from other professionals in the industry.

There are many different membership site models and online course forums that you can join or create. To name a few:

  • Drip model: Content is added monthly.
  • All Members: Members get everything right away.
  • Online Community Membership – Members gain access to private forums, managers or online groups.

For example, a consultant and course creator does not necessarily want to create continuous new content, so he does not want to build an entire membership site. However, most consultants, coaches, and course creators are listed in the e-learning forums for their online education in order to participate in joint ventures and gain access to relevant commissions or ease.

Related – 4 Ways to Pay from Home in Neutrality